Hoe teams creëren met LensLab
Het visuele productieplatform dat merken en creators helpt om sneller, slimmer en op schaal hoogwaardige content te maken.
Outdoor
Fashion
Home renovation
Agriculture & Horticulture
Construction materials
Home & living
Sanitair
Home & livingOutdoorFashionHome renovationAgriculture & HorticultureConstruction materialsHome & livingSanitairHome & livingOutdoorFashionHome renovationAgriculture & HorticultureConstruction materialsHome & livingSanitairHome & livingOutdoorFashionHome renovationAgriculture & HorticultureConstruction materialsHome & livingSanitairHome & living
“LensLab gave us a complete, consistent library of lifestyle visuals that actually elevate the brand. Every kamado now has a setting that fits its size and character, without us ever having to move a single barbecue.”
Sjouke · Owner of BosGrill
Uitdaging
BosGrill already had excellent product photography, but creating lifestyle images through traditional photoshoots was both expensive and impractical. Kamado barbecues are heavy, difficult to transport, and once they’ve been used in a shoot, they can no longer be sold as brand new. On top of that, every size and color variation requires its own imagery, and each model deserves a different setting. A compact kamado belongs in a different environment than an XXL model.
Oplossing
Together with the BosGrill team, we defined a collection of premium outdoor settings that perfectly matched the brand’s identity. After presenting several concepts and refining them based on feedback, we produced a complete library of consistent, high-quality visuals for the entire product range.
Resultaat
The visuals speak for themselves. They place the products in inspiring, aspirational environments that resonate with barbecue enthusiasts and lovers of outdoor cooking. The result is a powerful blend of luxury lifestyle imagery and authentic barbecue atmosphere, giving every kamado a setting that feels both natural and irresistible.
“With the holidays coming up, we simply didn't have time for a full photoshoot. LensLab developed a model and studio setting that felt completely aligned with our new collection, and gave us a consistent look across every product. Fast, and without any compromise on quality.”
Jamie · Owner of Clair de L'eau
Uitdaging
Clair de Leau launched a new collection of handmade items, but with the holiday period approaching, there was no time left to plan and execute a traditional photoshoot. The collection needed strong visuals fast, without compromising on quality or brand feel.
Oplossing
Together with the Clair de Leau team, we first developed the ideal AI model to represent the new collection. We then created a dedicated studio environment, allowing every product to be shown consistently within the same setting. Giving the collection a cohesive, recognizable look from the very first image.
Resultaat
The visuals now support both social media and the website, showcasing the new collection in a beautifully crafted studio environment built specifically for Clair de Leau. The result is a recognizable, consistent campaign across the entire product rang, delivered without a single physical shoot.
“Kudos on the images you created. What a difference compared to the images we received initially!”
Ewalt · Owner of de Groene Woning
Uitdaging
When a project was completed, clean, presentable project photos were often missing. Work materials were still scattered around the site, or the weather simply didn't cooperate on the day photos were needed most.
Oplossing
De Groene Woning had their existing project photos enhanced by LensLab, transforming raw, on-site shots into polished, professional visuals that truly represent the quality of the finished project.
Resultaat
De Groene Woning now has clear, professional project photos on their website, showcasing exactly what they do and what they're capable of.
“Really cool! We immediately started using the visuals in our newsletters. The increase in conversion has been impressive, I honestly didn’t expect better visuals to make such a noticeable difference.”
Wilco · Owner of NatuurlijkAaltjes
Uitdaging
NatuurlijkAaltjes uses visual content across multiple channels: from product pages and newsletters to social media and marketplaces such as bol.com. Each channel requires different types of visuals, making it challenging to create enough variety without becoming repetitive. At the same time, maintaining a professional and trustworthy appearance is essential, especially for products that sometimes require a little more explanation before customers understand how they work and what results they can expect.
Oplossing
We started with a Visual DNA Scan to understand NatuurlijkAaltjes' existing visual identity and determine where it could be strengthened. One important decision was to keep the actual product packaging visible, ensuring the visuals remained recognizable and authentic. From there, they developed visuals tailored to each product, use case and channel. Instead of simply showing the product, the images tell a story: what problem does the customer have, how can NatuurlijkAaltjes solve it, and what does the result look like? In short, the visuals don't just show the product. They show how it works and that it works.
Resultaat
The result is a more professional and consistent visual experience that guides customers through the entire journey: from recognizing their problem, to understanding the solution, to seeing the desired end result. And the impact goes beyond better-looking content. Sales increased by 12%, while customer satisfaction improved as well. Clearer expectations and better product understanding resulted in fewer returns and stronger reviews on Google and bol.com.
“Different suppliers. Thousands of products. One consistent visual identity. That's exactly what LensLab helped us achieve. Our website now looks and feels like one cohesive collection, while the lifestyle images help customers truly picture our products in their own homes.”
Domenic · Marketing & Design | DHK Kozijnen
Uitdaging
DHK Kozijnen already had technically accurate product images for its entire assortment. However, these traditional packshots often failed to show customers what the products would actually look like in their own homes. As a company selling primarily to consumers, DHK needed visuals that resonated with its target audience. Supplier-provided images rarely showed how a window frame, door or other product would look in a typical Dutch home, whether in a living room or on the exterior of a house. Another challenge was consistency. With dozens of suppliers, each using their own photography style, the website lacked a cohesive and professional visual identity.
Oplossing
LensLab transformed DHK's product imagery by placing products in realistic environments inspired by Dutch homes and architecture. Each product was carefully evaluated to determine the most suitable setting, ensuring that the interior or exterior complemented its design and appealed to the right target audience. By developing a consistent visual style across the majority of the assortment, LensLab created a unified look and feel while paying close attention to the technical accuracy and unique details of every product. The result is imagery that doesn't just show what a product looks like, but helps customers imagine what it would look like in their own homes.
Resultaat
With two carefully crafted lifestyle images per product, DHK significantly improved both its online shopping experience and visual brand consistency. Products that previously struggled to generate online sales because customers couldn't fully understand or visualise them are now converting through the website. Other products have seen sales increase by up to 20%. Beyond conversion, DHK's website now presents a much more professional and consistent appearance. While the different supplier brands remain clearly identified, the unified visual style makes the entire assortment feel like one cohesive collection. Different suppliers. Thousands of products. One consistent visual identity.
“I was so excited about the visuals that I immediately showed them to my colleague. She was just as impressed as I was by how beautifully the different product combinations came together. From a simple table product shot to a complete living room setting featuring our own interior pieces, every detail was spot on!”
Suzanne · Founder | Next Table
Uitdaging
In a competitive furniture market, standing out on social media requires a constant flow of inspiring, high-quality content. For Next Table, competing with established brands with significantly larger marketing budgets was a challenge. Creating enough engaging content for platforms like Instagram and Pinterest was both time-consuming and expensive. With an extensive product range, including numerous combinations of table tops and bases, showcasing every possible configuration through traditional photography and video production was simply not scalable.
Oplossing
LensLab helped Next Table create a continuous stream of high-quality images and short-form videos, specifically designed for Instagram and Pinterest. Beyond beautiful lifestyle imagery, videos were developed to demonstrate how different table tops and bases can be combined, helping customers explore the possibilities and find their perfect match. By using LensLab's central dashboard, Next Table can easily access, manage and publish its visual content, significantly reducing the time spent preparing social media posts. The result is a scalable content workflow that allows Next Table to maintain a consistent and inspiring social media presence without the need for expensive photoshoots.
Resultaat
With LensLab, Next Table transformed its social media content production, creating more content while spending significantly less time and money. Social media posting frequency doubled, allowing the brand to stay more visible and engage with its audience more consistently. At the same time, visual content production costs decreased by 80%, freeing up valuable time and resources. Most importantly, the increased content output and improved visual quality contributed to a 60% increase in social media reach. Next Table can now compete for attention with much larger brands, proving that creating more impact doesn't necessarily require a bigger budget.
“We were genuinely impressed by how quickly everything came together. From technical drawings to beautiful, photorealistic bathroom images in just three days. The quality exceeded our expectations, and it’s exciting to see how easily we can now create more visuals for our entire product range.”
Rens · Designer at Xenz | Beterbad Sanitair
Uitdaging
Xenz, part of Beterbad Sanitair B.V., needed high-quality lifestyle visuals for its bathtub and tap catalogue. With a tight deadline and their existing supplier unable to deliver in time, they needed a solution that combined speed with exceptional visual quality. The challenge went beyond simply creating beautiful bathroom images. Every bathtub needed to be represented accurately, with the right dimensions, shapes and finishes, while being placed in contemporary bathroom environments that reflected Xenz's brand identity. The visuals also needed to be suitable for high-resolution print, making both technical accuracy and photorealism essential.
Oplossing
The process started with a Visual DNA Scan to capture Xenz's brand identity, preferred colour palettes and visual style. Based on this foundation, a collection of bathroom presets was developed, featuring contemporary materials, colours and interior styles that perfectly complemented the Xenz product range. Using technical drawings and product references, photorealistic visuals were created that accurately represented the bathtubs, down to their shapes, proportions and finishes. To make the visuals even more valuable, complementary products from the Xenz assortment, including taps and shower enclosures, were incorporated into the bathroom settings. This helped showcase how different products could be combined, creating natural cross-selling opportunities. From the initial Visual DNA Scan and concept development to final high-resolution production, the entire project was completed in just three days.
Resultaat
Within three days, Xenz received a collection of high-resolution, print-ready visuals featuring its products in inspiring, contemporary bathroom environments. But the project delivered more than a new catalogue. It also marked the beginning of a scalable visual content library. By importing Xenz's product SKUs into LensLab, the foundation was created for a streamlined workflow in which bathroom presets can be reused and new visuals can be produced efficiently across entire product categories. Through LensLab's central product library, Xenz can also make approved visuals easily accessible to its dealer network, reducing manual requests and ensuring partners have access to consistent, up-to-date product imagery. What started as an urgent catalogue project became the foundation for a more efficient, scalable and connected visual content operation.
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